Improving patient quality of life by identifying beliefs and changing perceptions of treatments

Gattex Villi up close

The need A new treatment for patients with short bowel syndrome was shown to be more effective than an existing treatment, but there was an urgent need to educate healthcare professionals (HCPs) and patients in order to overcome two barriers preventing them from switching: patient view was to accept the new ‘normal’: a severely reduced quality of life (QoL) although […]

Shifting healthcare professionals’ beliefs to drive more effective treatment for prolonged seizures

The need Our client needed to generate an increase in adherence to treatment for children with prolonged seizures. The challenges of the existing intrarectal treatment included: difficulty with administration the lack of community acceptance of intrarectal treatment as being appropriate lack of compliance due to lack of comfort in administering intrarectally low belief from healthcare professionals (HCPs) that […]

Developing product positioning and messages

The need Ahead of an upcoming global launch, our client needed our help to ensure they had a compelling, evidence-led story for an established drug in a new diabetic indication. New competitors were replacing our client’s product as first-line therapies, and they needed to improve their messaging to compete effectively in the market. Our approach We tackled the challenge in three ways, […]

Reinvigorating a mature brand through effective differentiation

Alpharmaxim synapse diagram

The need Our client was launching a new formulation for their mature pain brand in a highly competitive market environment. They sought our expertise to enable markets to deliver effective and targeted messaging, and reinvigorate the brand. Our approach First, we needed to identify the behavioural (and belief) changes required to alter perceptions around the new formulation, so we utilised our Belief […]

A smarter approach to a stronger scientific story: The Belief Continuum®

Two women discussing information on a chart

Written by Will Hind Will Hind is Agency Principal at Alpharmaxim Healthcare Communications Why do we need a story? Storytelling is inbuilt into the human experience. From our earliest origins, we have used stories to find meaning in the world and to share and pass on knowledge. Most importantly, stories are a powerful method of […]

World No Tobacco Day 2019

The side effects of smoking on the lungs

Written by Jonathan Dalla-Riva Jonathan Dalla-Riva is a Medical Writer at Alpharmaxim Healthcare Communications ‘Don’t let tobacco take your breath away’ is the tag line for this year’s World No Tobacco Day, an event that has taken place on 31 May each year since it was unveiled by the World Health Organization (WHO) in 1987. With […]

Reversing dementia: One of the major challenges left to medicine

Tree illustration forming human face comprised of leaves

Written by Nina Kureishy Nina Kureishy is a Medical Writer at Alpharmaxim Healthcare Communications Prevalence of dementia in the UK In the UK, there are an estimated 850 000 people living with dementia – a number set to increase to over 2 million by 2051. This year, 225 000 people will develop dementia – one person every three minutes.1 […]

The rare disease treatment explosion: Answering a huge combined unmet need

Blue plastic man figure in crowd of wooden figures

Written by Josh Lilly Josh Lilly is a Senior Medical Writer at Alpharmaxim Healthcare Communications Rare Disease Day takes place every year on the last day in February. The theme for 2019 is ‘Bridging health and social care’, which focuses on bridging the gaps in the coordination between medical, social and support services in order to tackle […]

World Cancer Day: Reflecting on recent advances in cancer therapy

Woman sat down with headscarf on

Written by Josh Lilly Josh Lilly is a Senior Medical Writer at Alpharmaxim Healthcare Communications Each year on 4 February, the world unites for World Cancer Day. The aim: to raise awareness of cancer and to encourage its prevention, detection and treatment. This year marks the launch of the new ‘I Am and I Will’ three-year campaign, […]