Hybrid events: Can physical and virtual congress formats work in tandem?
The COVID-19 pandemic thwarted face-to-face contact overnight. For events in healthcare and pharmaceuticals, this resulted in an unprecedentedly rapid transition from in-person to virtual congresses.
#AlpharmaximSpotlightOn: Alzheimer’s disease (factsheet)
This was the first instalment of our ‘Alpharmaxim Spotlight On’ series – our campaign to raise awareness about areas of unmet need in healthcare, from diseases to digital engagement. To kick off the project, we released this factsheet for World Alzheimer’s awareness day 2021 (21 September). Disease awareness is essential, especially in the field of neurodegeneration. With […]
Behaviour change: The key to unlocking potential in rare diseases (poster)
Behaviour change: The key to unlocking potential in rare diseases Alpharmaxim Healthcare Communications Rebuilding beliefs, redefining behaviours: a necessary shift for medical marketing At the World Orphan Drug Congress 2021 (November 2021), we presented this poster to international healthcare professionals and patient advocates, driving conversations about the urgent need for behavioural science to become an […]
Investing in the long-term: How funding basic science can support the next wave of discovery
The current global challenges presented by the COVID-19 pandemic have further underlined the need to provide funding for basic science.
The ‘FUS’ about brain stimulation
Written by: Gopika Jones Gopika is a Medical Writer at Alpharmaxim Healthcare Communications Weighing in at approximately 1.3–1.4 kg, protected by the skull and surrounded by cerebrospinal fluid, our hub of intelligence, interpreter of the senses, controller of behaviour and initiator of movement1 – ladies and gentlemen, we proudly present the enigmatic crown jewel of the […]
Do you know these five facts about blood donation?
Written by: Nicholas Witts Nicholas is a Copywriter/Editor at Alpharmaxim Healthcare Communications On 14 June, we celebrate World Blood Donor Day – an annual event that recognises the individuals involved in the donation of over 100 million units of blood worldwide every year,1,2 helping to save the lives of patients who require transfusions for a range […]
Handshakes, business meetings and healthcare: How lasting will the impact of COVID-19 be?
Written by: Sophie Jones Sophie is Director of Strategic Development at Alpharmaxim Healthcare Communications COVID-19 has affected people all around the world, impacting lives everywhere in ways we could not have predicted. Each of us has experienced life‑changing consequences as a result of the pandemic, both personally and professionally. Virtual communication has become the norm, […]
Digitalising content for remote engagement
Written by: Robyn Trudgill Robyn is an Account Executive at Alpharmaxim Healthcare Communications Remote engagement has become an increasingly predominant form of interaction in medical communications due to advances such as virtual detailing. However, the COVID-19 pandemic has increased the urgency to adapt to this new way of communicating as it is now more difficult […]
Things to consider when creating content for Veeva Engage (and other virtual meeting platforms)
Written by: Matthew Eland Matthew is an Editorial Assistant at Alpharmaxim Healthcare Communications althcare professionals (HCPs). Even prior to the impact of the coronavirus pandemic, which left many countries with travel restrictions, there was an urgent need to introduce new, time-efficient ways of holding and conducting meetings. We’ve previously written about using virtual engagement to support your strong […]
Making virtual engagement work for speciality healthcare
Written by: Sophie Jones Sophie Jones is Director of Strategic Development at Alpharmaxim Healthcare Communications New ways of living and working We are all facing new ways of living and working. COVID-19 has had an impact on each and every one of us, both professionally and personally. Healthcare has seen one of the greatest impacts, […]
