Marketing in the healthcare sector may be heavily regulated and require high compliance, but it is not all the same. Speciality healthcare marketing demands flexibility. It demands agile thinking – fresh perspectives.
You may have:
a brand in the rare disease space where the patient’s path to diagnosis and management is often fraught and long
a focus on non-standard approaches, such as vaccines in public health, where there is a need to convince the public of the merits of vaccination while supporting negotiations on tenders
a medical device or diagnostic that requires the right level of evidence-based support for its story
a need to refresh your corporate story to attract investors and partners, or to motivate your internal teams
a mature or challenger brand that needs to maximise its return.
It’s not possible to effectively support these different needs with the same approach. They all require dynamic, solution-focused mindsets with great stories to help your brands reach the right patients.
This is where Alpharmaxim excels: with the atypical, the unusual, the Special.
As experts in speciality healthcare, we have the agility and focus to ensure that your stories get told well, and we can make a difference for all those who deserve a special approach. We understand that you need to see a change in behaviours. Behaviours can be difficult to overcome, and in speciality healthcare, they are often deeply ingrained by firm beliefs.
That is why we devised the Belief Continuum® – the process we follow to help our speciality healthcare clients build evidence-led stories that challenge beliefs and change behaviours. We build stories your customers can Believe.
This approach is fundamental to everything we do. Our Belief Continuum® shapes the way we think about each project we deliver, regardless of scale or scope. Whether it’s an advisory board, a sales brochure, a patient education piece, a website or an educational slide deck, we use this thinking to guide and inspire us.
If you want to talk more about a story or a project, then call or get in touch