Why we're different

Why we're different

Communications shouldn’t just get your message out there. To make a real, lasting difference, communications need to bring about a change in beliefs and behaviours. Our passion for stories that change behaviours is what sets us apart…

Pipette discharging pink fluid into test tube

There’s science behind our stories

We want to make a real difference to patients, families and professionals by helping healthcare clients fulfil their promises through great narratives that will challenge and change behaviours.

We do this by using the principles of behavioural science.

Beliefs drive behaviour. To successfully have an impact on a behaviour, we first have to pinpoint the beliefs that are driving it. Only then can you start generating positive changes in behaviour. This approach guides our thinking for all projects, regardless of scale or scope, whether we’re building a complete strategic plan or creating individual campaign messages.

Brain illustration in teardrop border

Revolutionising healthcare communications through behaviour change

We’re on a mission to challenge habitual approaches to healthcare communications and look at things in a new way. Defaulting to standard techniques just doesn’t make sense. We believe that a tailored approach to communications, shaped by the beliefs and behaviours that need to change, is one that will create a sustained impact.

Our Belief Continuum® provides a tried-and-tested method for this, mapping out a stepwise shift in beliefs through a clear and compelling evidence-based story that ultimately transforms behaviours. This is backed by principles of behavioural science to help achieve real, lasting change. Approaching your communications strategy in this way will empower you to prioritise and plan more effectively, ensuring that your tactics work in unison to generate the positive changes in behaviour you want to achieve.

Talk to us about how we can transform your communications

Talk to us about how we can transform your communications

How my Crohn’s disease diagnosis was a driver for behaviour change

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Why Plain Language Summaries should be the norm rather than a novelty: The importance of translating complex science for different audiences

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