Behaviour change:
The key to unlocking potential in rare diseases
Alpharmaxim Healthcare Communications
Rebuilding beliefs, redefining behaviours:
a necessary shift for medical marketing
At the World Orphan Drug Congress 2021 (November 2021), we presented this poster to international healthcare professionals and patient advocates, driving conversations about the urgent need for behavioural science to become an integrated part of the way we approach tailored healthcare communications in rare diseases.
