The Belief Continuum® and behavioural science: making change happen
The Belief Continuum® and behavioural science: making change happen
![Illustration of brain in blue and purple](https://alpharmaxim.com/wp-content/uploads/2022/12/Belief-continuum-hero.png)
![Blue DNA illustration in tear shaped border](https://alpharmaxim.com/wp-content/uploads/2022/11/Belief-Continuum.png)
What is the Belief Continuum®?
Behaviours don’t occur in a vacuum. Often, they are deeply rooted in long-held beliefs, driven by individual habits and emotions that can be influenced by social and cultural experiences. While evidence is undoubtedly important, emotion plays a much greater role than traditional approaches to healthcare might recognise.
In order to change these long-held beliefs, we need to understand the current and target behaviours, potential barriers and facilitating factors and determine the steps that will bring about desirable change – something we do through the Belief Continuum® approach.
Changing beliefs isn’t easy, but employing a theory-based perspective that’s informed by behavioural science increases your chances of success – and that’s what we’re passionate about.
![Woman walking down busy retail street](https://alpharmaxim.com/wp-content/uploads/2022/12/Belief_contin_2-01.png)