Rebuilding beliefs, redefining behaviours: a necessary shift for medical marketing.

At the World Orphan Drug Congress 2021 (November 2021), we presented this poster to international healthcare professionals and patient advocates, driving conversations about the urgent need for behavioural science to become an integrated part of the way we approach tailored healthcare communications in rare diseases.

If you are interested in hearing more about this approach to rare disease medical communications, or wider applications in the healthcare sector, get in touch with our team.

You can view the poster below or access the text-only version if you prefer. Interested in reading more? Explore more of our insights, opinions and articles.

Alpharmaxim World Orphan Drug Congress Poster BArcelona 2021, full text available via link

At Alpharmaxim, we have extensive experience in helping speciality healthcare companies across the world communicate with healthcare professionals and patients, particularly in rare diseases. We are passionate about helping our clients tell their stories and fulfil their promises, and we aim to make a real difference to patients, families and healthcare professionals.

If you would like to know more, please visit our website www.alpharmaxim.com, or contact Sophie Jones on +44 (0)161 929 0400.