Understanding vaccine hesitancy through the lens of behavioural science
Alpharmaxim Healthcare Communications
Understanding vaccine hesitancy through the lens of behavioural science
Vaccines are celebrated as one of the most significant advances in modern medicine, reducing the threat of infectious diseases and helping us to live longer. But still many people may hesitate when it comes to receiving one.
And according to the WHO, vaccine hesitancy is a threat to global health.1
In this latest edition of our Vaccines: In the frame series, we explore how a behavioural science-driven approach can help us to better understand the reasons behind vaccine hesitancy, so we might find new ways to address it.
Watch our Vaccines: In the frame animation below
References
1. World Health Organization. Ten health issues who will tackle this year. https://www.who.int/news-room/spotlight/ten-threats-to-global-health-in-2019. Accessed 26 June 2023
