Are your internal communications struggling to be heard above the noise?
Written by Rebecca Taylor Rebecca is Director of Corporate Communications at Alpharmaxim Healthcare Communications In companies across the world, the importance of internal communications is often overlooked. But the best leaders know that knowledgeable, motivated, inspired personnel lie at the heart of any success. Internal campaigns are a central part of this – bringing colleagues […]
Save the date and stop the itch: PFIC Awareness Day
Written by Edward Johnson Edward is a Medical Writer at Alpharmaxim Healthcare Communications The first annual progressive familial intrahepatic cholestasis (PFIC) Awareness Day will be held on Saturday 5 October 2019! Established by the PFIC Advocacy and Resource Network, PFIC Awareness Day intends to bring the PFIC community closer together and raise awareness among those […]
Uptake of biosimilars across Europe: A money-saver or a false hope?
Written by Edward Johnson Edward is a Medical Writer at Alpharmaxim Healthcare Communications The last few years have seen the expiration of multiple patents pertaining to several blockbuster biological drugs, dubbed the “patent cliff”, which is proving to be a fertile breeding ground for the development and approval of biosimilars. With increasing numbers of biosimilars […]
A smarter approach to a stronger scientific story: The Belief Continuum®
Written by Will Hind Will Hind is Agency Principal at Alpharmaxim Healthcare Communications Why do we need a story? Storytelling is inbuilt into the human experience. From our earliest origins, we have used stories to find meaning in the world and to share and pass on knowledge. Most importantly, stories are a powerful method of […]
Do we still need blood donors? Why blood transfusions are essential for modern healthcare
Written by Edward Johnson Edward Johnson is a Medical Writer at Alpharmaxim Healthcare Communications The campaign tag line for this year’s World Blood Donor Day is ‘Safe blood for all’. World Blood Donor Day is an initiative established in 2005 by the World Health Organization (WHO) to raise awareness of the requirement for safe, clean […]
World No Tobacco Day 2019
Written by Jonathan Dalla-Riva Jonathan Dalla-Riva is a Medical Writer at Alpharmaxim Healthcare Communications ‘Don’t let tobacco take your breath away’ is the tag line for this year’s World No Tobacco Day, an event that has taken place on 31 May each year since it was unveiled by the World Health Organization (WHO) in 1987. With […]
Reversing dementia: One of the major challenges left to medicine
Written by Nina Kureishy Nina Kureishy is a Medical Writer at Alpharmaxim Healthcare Communications Prevalence of dementia in the UK In the UK, there are an estimated 850 000 people living with dementia – a number set to increase to over 2 million by 2051. This year, 225 000 people will develop dementia – one person every three minutes.1 […]
The rare disease treatment explosion: Answering a huge combined unmet need
Written by Josh Lilly Josh Lilly is a Senior Medical Writer at Alpharmaxim Healthcare Communications Rare Disease Day takes place every year on the last day in February. The theme for 2019 is ‘Bridging health and social care’, which focuses on bridging the gaps in the coordination between medical, social and support services in order to tackle […]
World Cancer Day: Reflecting on recent advances in cancer therapy
Written by Josh Lilly Josh Lilly is a Senior Medical Writer at Alpharmaxim Healthcare Communications Each year on 4 February, the world unites for World Cancer Day. The aim: to raise awareness of cancer and to encourage its prevention, detection and treatment. This year marks the launch of the new ‘I Am and I Will’ three-year campaign, […]
How will gene therapy be paid for?
Gene therapy, the process whereby genetic material is inserted into cells to compensate for abnormal genes or to make a beneficial protein, has left the realms of science fiction and is now a reality. Diseases that, in the past, could only be controlled, at best, by regular medication, now have the potential to be cured […]
