We need to talk about vaccine hesitancy

Why do some individuals opt out of vaccination or prevent their children from being vaccinated? Are all forms of hesitancy or rejection illogical?

Let’s talk about vaccine hesitancy

Vaccination can be a complex, personal matter, and there are a number of reasons why individuals may be hesitant.

Why healthcare communication needs a fresh approach

In the healthcare sector, communications and marketing often rely on tried-and-tested approaches… because when things have worked well in the past, there can be reluctance to change.