It’s time for behavioural science to take centre stage in health communications
It’s time for behavioural science to take centre stage in healthcare communications Dan Parkinson, Principal Copywriter at Alpharmaxim Healthcare Communications In 1977 The Jam sang, ‘this is the modern world’. It was a time of change, towards the back end of a somewhat turbulent decade when cultural sands were shifting. Today, we live in a world […]
Why Plain Language Summaries are vital in rare disease communications
Plain language summaries can translate complex science for different audiences. But what are they, and how do they improve awareness?
What can COVID-19 campaigns tell us about increasing vaccine uptake?
We examine what lessons we can take from the COVID-19 vaccine campaigns, and how behavioural science insights may help to drive vaccine uptake.
Transforming the rare disease landscape
Over the coming months, we’ll be looking at how new, tailored approaches to communications could help transform the rare disease landscape.
World Alzheimer’s Month 2023
In recognition of World Alzheimer’s Month, we created an animation to explore how Alzheimer’s disease affects patients and their families.
Understanding vaccine hesitancy through the lens of behavioural science
In this latest animation, we explore how a behavioural science-driven approach can help us to better understand the reasons behind vaccine hesitancy.
World Parkinson’s Day 2023
For World Parkinson’s Day 2023, Alpharmaxim created an animation to highlight some of the Parkinson’s symptoms to look out for.
We need to talk about vaccine hesitancy
Join us in our latest #intheframe series as we dive deep into the complex issue of vaccine hesitancy and the barriers preventing its acceptance.
Let’s talk about vaccine hesitancy
In the first instalment of Vaccines #intheframe, we explore the issue of vaccine hesitancy and the barriers to uptake that could be causing it.
Rare Disease Day 2023
For Rare Disease Day 2023, Alpharmaxim created this video to highlight the need for equitable healthcare for people living with a rare disease.
