World Alzheimer’s Month 2023

In recognition of World Alzheimer’s Month, we created an animation to explore just one of the ways in which Alzheimer’s disease affects patients and their families.

Understanding vaccine hesitancy through the lens of behavioural science

In this latest animation, we explore how a behavioural science-driven approach can help us to better understand the reasons behind vaccine hesitancy.

World Parkinson’s Day 2023

For World Parkinson’s Day 2023, Alpharmaxim created an animation to highlight some of the Parkinson’s symptoms to look out for – in yourself and others.

We need to talk about vaccine hesitancy

Why do some individuals opt out of vaccination or prevent their children from being vaccinated? Are all forms of hesitancy or rejection illogical?

Let’s talk about vaccine hesitancy

Vaccination can be a complex, personal matter, and there are a number of reasons why individuals may be hesitant.

Why healthcare communication needs a fresh approach

In the healthcare sector, communications and marketing often rely on tried-and-tested approaches… because when things have worked well in the past, there can be reluctance to change.