Healthcare communications needs a fresh approach
Behavioural science should be an essential element of communications planning and execution – and has the potential to create better outcomes for patients too.
How my Crohn’s disease diagnosis was a driver for behaviour change
After graduating from Cardiff University in 2017, I went travelling around Southeast Asia with three friends, drawing a line under the hours spent on essays as we bussed, biked and flew across Vietnam, Cambodia and Indonesia.
Do blockchains have a future in healthcare?
Blockchains in healthcare could promote the accuracy, safe storage and control of patient data, but negative perceptions are a roadblock.
Behaviour change: The key to unlocking potential in rare diseases (poster)
Behaviour change: The key to unlocking potential in rare diseases Alpharmaxim Healthcare Communications Rebuilding beliefs, redefining behaviours: a necessary shift for medical marketing At the World Orphan Drug Congress 2021 (November 2021), we presented this poster to international healthcare professionals and patient advocates, driving conversations about the urgent need for behavioural science to become an […]
